Wednesday, April 27, 2011

Affiliate Make Money Online - Affiliate Marketing Lessons pt. 26 - Getting to Know Your Customer

When you're doing research online, you're going to need to know how to sell to the people you're trying to get to buy your products. The profile of the average person who's going to buy from you is...what? I've heard people say you should try to imagine what your customer might look like. Where are they from? What kinds of things interest them? Why would they buy what you're selling? What event in their life is going to lead to a decision to buy something from you? What is their motivation in all of this to buy from you? It's not a idea to try to imagine for yourself what the answers to these questions might be. In addition to this, there are real and concrete ways for you to judge website analytics and see where your traffic is coming from. If you're promoting an affiliate product, it's very possible with today's technology to see exactly who's interested in that product, why they're there, and where they are going after that. The best product I have ever seen for information on how to do is Rapid Mass Traffic, which you can buy here: click here!

Without going into too much depth, let me just say that the tools are out there today to help you find out exactly how to sell your product to the people you're trying to sell it to. It's as simple as doing some keyword research and website research. One of the most interesting things I've found is the natural way in which certain products work for certain people. What I mean by this is that just because a product is selling great for others doesn't mean it will for you, and is no indication that you will ever make a sale. That's why I have subscribed to the idea that the best thing to do online is be yourself, and try to attract people to you who think like you and will therefore like the same products you like. But the only way to do this is to test the products you're trying to promote in some kind of scenario, whether it be to your list, through articles, or however you do it. Trying to find out which product is selling for everybody, is much different than trying to find which one will work for you. But never believe a product can't sell until you've seen it not sell, and even more importantly, never believe a product can sell until you've seen it sell!

The most effective way to waste time online is to keep going with a product that isn't selling. Sounds crazy, but people do it. I did it too. It's simple really...we grew up, many of us, under the illusion that we should play nice, give everybody a turn, etc. Isn't it true that many of us in team situations would frequently have to give everybody a chance to speak? Give everybody a chance to play first? It's a part of our thinking as workers and consumers that gives us the impression that everything deserves the same chance, and the same attention. It doesn't. While this might be a perfectly acceptable and decent way of conducting yourself in those situations, the same rules don't apply to business at all. In business what matters is if it works, and if it doesn't, sorry, but we've got to let you go. Never let some kind of misguided altruism lead you to promoting products that don't sell! After all, as I said earlier, it might sell wonderfully for somebody else, and just doesn't work for you. Because you see, we all have a certain way of writing about and presenting products, and sometimes that way just won't work for the product you're selling. So always test, and always track your links, and never get lost in the fray.

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Sunday, April 17, 2011

Make Money Online Quick - Affiliate Marketing Lessons pt. 25 - Storage and Website Creation

There are a lot of places you can store your data when you're affiliate marketing. I find that these practical things are not something people discuss very much. Data loss is one of the worst things that could possibly happen to a person. It's happened to all of us multiple times. If you use a computer at all, it's no doubt happened to you. There are online storage solutions that can help you overcome this problem. Amazon offers its own storage system as does google. You could also store all of your information on an external hard drive. It's important if you have a website to frequently back up all the information and files on it. If you think your computer is immune, or your web hosting service is immune to crashes, think again! It happens all the time.

Continuing on, there are some serious benefits to using wordpress or other forms of a website. First of all, wordpress is easily customizable. Wordpress allows you to change the overall look of your website with just a few clicks. It's easy to set up, and it takes very little to manage the posts or the pages. There are other software programs you can use such as dreamweaver or Xsitepro which make website design relatively easy. You're never going to escape the simple logistics of building a website and backing it up. That's just how it is. In addition to trying to build the site yourself, you can also hire somebody else to do it. This can be a very easy and acceptable alternative, provided you have a reliable website builder. Never trust somebody with this important task unless you're absolutely certain that they are up to the task.

Once you have a killer website, you can always hire somebody out to make your content, whether it be the graphics or the writing itself. All your content should be completely original, especially if its on your website. PLR content, for example, is usually pretty easily detected by search engines and can decrease your search engine ranking.

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Friday, April 15, 2011

Internet Make Money Online - Affiliate Marketing Lessons pt. 24 - Getting E-mail Leads and Giving Away Stuff

I'm going to talk a little bit about generating leads. The classic way to generate leads is through an autoresponder on your website. You can try websites such as: Aweber, GetResponse, or AutomateYourList. If you're going to install an auto responder on your website, all you have to do is create it on the website of whatever service you're using and then get the code from there and install that code in the normal HTML of your website code, wherever you want the auto responder to be. After that you just hook up the messages so that the person receives whatever free gift you're planning on giving them. As for the free gift, there are several ways you could go about this, for example:

1. Part of the Product - Let's say you're selling a product and you can get permission from the product owner to give away the first 10 pages (let's say it's a 150 page ebook with videos) this is extremely easy to do. The product is already there...just give them 10 pages of it. All the while you can put your affiliate links throughout in order to urge them to buy the book. This can be enough of a tempting offer (if the first few pages are good) along with perhaps a video about the product, this might be enough to convince them to buy it.

2. A "miniature version" of the product - For example, if you're selling a product which talks about how to train a dog, you could give away an ebook that you make entitled something like "10 ways to protect your dog from fleas" and this could be enough to get people on your list, once they're on your list, you can sell to them. It's pretty straightforward.

3. Video series - While you're at it, since ebooks are getting pretty played out (LOL!) you could make a video series to entice people even more. I personally prefer reading over videos, so this wouldn't really tempt me, but there are people out there who would probably prefer a video over having to read something.

In conclusion, as long as you have a website with an auto responder setup (from any of the sites mentioned previously, and there are a bunch more) and a free gift, the only missing ingredient is traffic which you should have no problem generating provided you write articles, do PPC ads, or any of the myriad methods out there. Getting leads this way is not the hardest thing in the world, the trick is just learning how to write enticing articles and doing it consistently. After that, things will start to fall into place.

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Thursday, April 14, 2011

How to Make Easy Money Fast - Affiliate Marketing Lessons Pt. 23 - First Impressions are Everything!

"Easy Money", so called, is made by knowing the right things, or the right people. Possibly both! So now that you've met me, you're troubles are over right? ;) This is the simple truth: affiliate marketing is as simple as having the right product, and showing it to the right people, with the proper introduction. Is the introduction important, you ask? But of course...the entire idea behind having some kind of writing that leads to the affiliate product is that you have to create text that is going to sell. That's what sales copy is...it's writing that makes somebody want to buy a product. If you think there's a certain way to do it, some way that's better than another, you might be disappointed. There are as many approaches to this as anything else in Internet Marketing. That is, pretty much endless approaches...let me tell you about a few things that I learned when I was first starting with Internet Marketing.

Fear, guilt, anger, greed, lust...these are emotions which, when triggered in somebody, are hard to ignore. They can also be connected a very interesting phenomenon known as curiosity. If you can get somebody to become curious then it's likely that you can get them to click the link, and hopefully check out the product. That's why when you type in a certain product into google, let's say for example an Internet Marketing product or an Internet Marketing personality, you will see all kinds of things that are trying to get your attention. For example: "30% off" X, is X a scam?, X ripped me off, here's why....frequently these people are actually selling the product or person they're dissing! They just said those things in order to get your attention and get you to click on their link. Pretty amazing isn't it? But it actually does work. Of course it does, because it make people curious. If they are curious they will surely check out what you are offering, won't they? They will indeed.

If you have ever wondered if Internet Marketing could be psychological, here's your answer, it is, of course. Like everything in Business, and indeed, everything in marketing especially, Internet Marketing is highly psychological. You do not do yourself any favors by not knowing how people will react to your efforts. If you know how they will react, then you know what works and what doesn't. In conclusion, I would advise everyone to take a different approach every time they write copy. You can purchase great copywriting courses online that will help you do this. As a summary, pick several approaches you would like to "try out" and make some pages of them. Make sure you have some way of telling which is which so that if somebody buys, opts in, or some other kind of conversion, you will know on which page it happened and you will be able to see which approach worked for which product. Although this might seem a little detailed and "involved" it is extremely useful. All Businesses do it...and as an Internet Business you will have to also. Or I should say, you get to! It's fun! Testing things and seeing how they work is all a part of the exploration of your attempt to make money online. Don't be afraid!

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Monday, April 11, 2011

Best Way to Make Money Online - Affiliate Marketing Lessons pt. 22 - Keeping Hope Alive

One of the best ways to make money online is through the power of affiliate marketing. I've talked a lot in previous lessons about how to make your affiliate marketing successful, so I wanted to spend a little time talking about mistakes that people sometimes make and how to avoid them. For this I would like to explain about something called a "hope" factor which gets a lot people going, and can shut a lot of people down. When you invest in anything online, whether it be in the form of money or time, you are putting yourself in a position of hoping that this investment will pay off. It's a leap of faith...and for many people, including impatient Americans (of which I am myself one!), faith and patience do not come easily.

It just so happens that investing in a certain product or a certain method online can be the most profitable and smart thing for you to do, but likewise, it can start a chain reaction of doubt in you also that will inevitably lead to depression, regret, frustration, and oftentimes even more unpleasant things. Rather than letting yourself fall victim to the presence of doubt, consider each attempt you make another brick in the house that will eventually be built around you. I'm getting rather abstract right now, but not without good reason....

If you want to do something like have a business online, especially if this is something you've never tried, indeed, especially if you're not used to doing things on your own without somebody telling you exactly what to do, this is hard. No need to be embarrassed, it's just a simple fact, a reality, that you are now having to deal with when it comes to your work flow. How do you get the most out of your time as possible, and, how do not run out on the "hope" meter and not get jaded and fall into the idea that what you're doing is impossible may never happen. One way to do this is to simply take a break after one of these downfalls and take some time to reevaluate your whole approach. Then come back with a fresh sense of what you're doing and go into it wholeheartedly. Easier said than done, I know....

What I'm talking about, however vague it might seem, is something that is hardly ever addressed by Internet Marketers but I think it's important.

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Sunday, April 10, 2011

Make Money Online Work - Affiliate Marketing Lessons Pt. 21 - Making Websites for Resale

There is a lot of talk about make money online work out there. What's the best kind? My personal opinion is that having your own online business is the best way to go. Becoming a master of affiliate marketing or other kinds of online profits is a very interesting and lucrative business. This is by no means the only way to go when it comes to make money online work, but it's not a bad place to start. There is also the option of doing some kind of freelance work. If you have a particular skill such as web design or technical writing, this could be something you could hire yourself out to do. This is not a bad route to go, however, my advice to people who can do this kind of work is to learn how to use it to make even more money, by designing affiliate websites or some other kind of website. If you have a basic understanding of the principles of making money online, you can use this to leverage your skills and make even more money. Heck, you can even sell your money making websites after they're done.

Getting back to how you might want to combine all of these talents in order to make fantastic websites...selling a website is fairly simple. But first you have to create a website that can make money. If you have never tried to do this, consider a few simple ways you can "monetize" your site. Monetization is simply a word that means making something profitable. As it applies to websites, it means taking a website that people already want to read and adding some things in order to make profitable. It can be pretty simple. Here are a few ideas:

1. Google Adsense - Adsense is a simple code you add to your website that will generate ads and give you money every time somebody clicks. You don't have to do anything except add the code to your website, the rest is done for you through your adsense account. While this will really only amount to a few hundred clicks a month at most, you can do more than one website or many different pages of content with adsense added to it and make more money.

2. Affiliate Products - Another way to monetize your content is to do product reviews or simply calls to action to buy a certain product. No matter what your niche is, you can surely find some kind of affiliate product in that niche. Just put your affiliate link in your content or write a review for the product and you'll have an easy way of adding profit potential to your website.

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Best Ways to Make Money - Affiliate Marketing Lessons pt. 20 - Choosing an Affiliate Network

Online affiliate marketing is one of the best ways to make money, for many reasons. The sheer variety of products out there is one thing, the possibilities of how you could make money with it are amazing. The fundamental principal behind affiliate marketing is promoting somebody else's product and then getting a commission when somebody buys from your affiliate link. The commission varies, and can be anywhere from 15% to 75%. The reason it can be so high is, there is little reason for somebody with a product to roundly reject even 25% of the product price because the person promoting the product is doing free advertising for them. They're selling products that they wouldn't otherwise sell...however, the most common commission percentage is closer to 50%. In any case, there are many different affiliate networks also. Two of the most common are clickbank and commission junction. The basic difference between them is that clickbank is open to everyone, commission junction is not. In order to promote products for commission junction you have to apply to it, and then once you apply you have to individually apply for different companies in order to promote their specific products. This might seem like a lot of work, but it's well worth it when you look at the products you'll be promoting, which are generally of much higher quality than clickbank products. That said, clickbank products can be extremely high quality it's just that clickbank very rarely does big commercial brand name products or physical products, and commission junction does both.

To say that you can make more on clickbank versus commission junction, or vice versa, or that any particular affiliate network will make you more money than another, isn't quite true. While it is true that certain affiliate networks are more reliable and well known, every affiliate network is going to require that you do a lot of work on your own in order to make it work. That means the power is in your hands, and what you put in is what you get out of it, like many other things in life! If you want to know how to truly succeed as an affiliate, then you need to know the overall rules of affiliate marketing. The most important of which is, never promote a product that isn't selling. And, always track what you're doing so you can see where your product is selling the best, and where it's simply not selling. If you do both of these things, you can be successful. But if you pick the wrong product, you can promote until you're blue in the face, and all you will get in return is a big pile of frustration. So always find some way to test your products and get a feel for which ones sell and which ones don't, before you go ahead and promote the living daylights out of any one thing. And, just so we're clear, you must put tracking code on individual links in order to know where your sales are coming from, so you're not left in the dark when you finally do make a sale.

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Saturday, April 2, 2011

Make Lots of Money - Affiliate Marketing Lessons pt. 19 - Simple Keyword Advice

Keyword research and keyword implementation is as complicated or as simple as you're willing to make it. I say that a lot, and I think it's really true. The more you go into any topic, things get more complicated, you learn more, and you can handle the complexity. To an outsider, what you say and the way you think on a topic after studying it for years can be extremely confusing, and overwhelming. But you it will seem pretty standard. That's because you have learned a lot on the topic, and they haven't. You know these things in and out, and they do not. So keep in mind that learning Internet marketing can be extremely deep, and don't be surprised if it overwhelms you. Over the course of time, it will begin to make more sense and you will join the ranks of business people who have whole-heartedly embraced the internet as a huge money-making device.

In any case, I'm trying to talk to you about keyword research. Keyword research is as simple as finding words that can target specific groups of people who can purchase your product and make you money. I'm going to share some simple things that might help you in your keyword marketing. First of all, you've probably heard of the External Google Keyword tool. It can help you greatly when it comes to google's searches and getting organic search content from google. There are other search engines like MSN than have their own keyword tools and you can use those also. Some keyword tools combine different search engines into one keyword tool. Generally when you cater your keywords to a certain search engine you can expect to get a lot more organic traffic from that particular search engine. Therefore, it makes sense to try to draw keywords from several different search engines in order to get the most organic search content as possible. Mixing and matching and using a variety of keywords will help fill out your content and make it appealing to different search engines.

Depending on what you are using to develop your content, whether it be a third-party service like hubpages or squidoo, or if you have your own website, you should be able to track if you are getting organic search content and where it's coming from. If you don't know how to do this with a website, check out the online software Google Analytics which is free to use. There are many analytics systems but all of them have basically the same function. They are supposed to help you see exactly where your visitors are coming from, and where they are going after they visit your website. This information is extremely valuable because it can tell you how to better serve your readers, how to promote your website better, and how you're doing over all when it comes to traffic.

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Make Money on the Web – Affiliate Marketing Lessons pt. 18 – Follow the Leader?

The idea of the so-called Internet guru has become very popular as of late. If you just follow the Internet Guru, he will lead you to riches…true or untrue? Well, it’s true. But make no mistake…most gurus want to make money from you, not help you achieve online success. The other thing to consider is, are you the type of person who is going to be able to follow somebody? Or, are you the kind of person who can use what you have and form your own way of making money online. I realized pretty early on that, while I wanted to learn things from people, the reality was, I was going to have to find my own way of making money online…a collage of all the ideas I had come to. It’s not everybody that can do this…but that’s how my mind worked. Never ever get it into your head that you have to “follow the rules” in order to make money on the web. It simply isn’t true. You can do things your own way and have lots of success. It’s just a matter of wanting it and making it a part of your life in order to find your own way through the Internet marketing maze.

It’s not that you have to abandon all that you know about Internet marketing every time you pick up a new course and try to learn some new techniques. If you think that you’re going to find some “secret plan” that’s going to get you there, think again. The reality is, the power is within you. If you believe in what you’re doing, and in yourself, you can be successful. That’s why a lot of times I talk about self-development or mindset just as much as techniques. It’s an important facet of the process and one that is not easily explained. A lot of people that are successful don’t even know what makes them successful, they just know they were born with some kind of gift of learning new information well and being able to enact it. The best way to truly find your fortune is yes, learn from those who have been there. But also learn how to tap into your own inner power, and be your own person. Find your own will and your own direction. Test things out for yourself and see if they work. That’s the most powerful means of testing. Find out what truly works first-hand, instead of waiting for somebody to show you.

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Money Making Opportunities – Affiliate Marketing Lessons pt. 17 – Everything is Timing

You’ve probably heard that timing is everything. Everything is also…timing! How do you make sure you take advantage of the specific timing that is involved with Internet marketing and making the most of it? There are tons of ways to take advantage of timing. Not to detract from the point, but there is a difference between a long-term investment and a short-term one. There is a limit to what these “trends” can do. It’s not a bad idea, like stocks, to have some long-term investments and then try your hand at some of the short-term “fads” that can also be profitable. Anyway, the way I would go about this is pretty simple. You can check out the latest trends on google trends which will show you what the super-hot searches are for the month, for the year, whatever. If you can figure out how to take one of these hot trends and attach it to a product that sells like crazy, then you have a pretty good chance of making a buck.

And believe it or not, these trends, while hot during the week, can last a year or longer…you’ll continue getting clicks. So it’s not a bad idea to do this. All you have to do is start a simple blog or some kind of blog post and write a few articles pointing to it. This will be enough to get people to your blog and after that if they’re interested they will surely click on your affiliate links and may generate sales.

If you are stuck on what I mean by this, and can’t understand how to take advantage of trend, think about it this way…let me give you an example. Let’s say Charlie Sheen’s dog is the highest search in Google trends and you want to take advantage of that. Simple. Just grab a dog-training or make-your-own dogfood affiliate product from clickbank and voila, you make some sales… but pay attention…this is an important point, I’m not finished.

You should also think about which product. Just because you’re getting tons of click with some fad doesn’t mean it’s going to sell! So the rules of affiliate product don’t go out the window. Still try to find an awesome product that can convert. My favorite way of testing products is actually testing products. There are a lot of ways affiliates have of finding great products before they even start promoting them which isn’t a bad idea, but even better is having a list of people in your niche and trying out products on them. Even if it’s a twitter list…doesn’t have to be an email list.

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Money Making Tips – Lessons on Affiliate Marketing pt. 16 – Making it Real

It’s been said before that a dream has a lot of power. But without action, that same dream never amounts to anything. How do you ensure that your dream of making money online will come true? How do you know if it will or not? The truth is, you don’t know if it will or not. Only you can know that. But the only way to make any progress is simply to struggle on. It’s true that if you follow the right plan to a “T” you will see results. So why do so many people fail? The truth is, they either don’t know how to follow a plan, or they lose faith in it. In any case, the point is not a plan; the point is seeing real results and acting on them. When I was first starting out online, the thing that really changed everything for me was when I could “SEE” real results for myself. That was the most encouraging thing that I found. So how do you see real results? How do you see your progress if you haven’t even made one affiliate sale online? How, how, how…

If you haven’t even made “ONE” affiliate sale online, then let me address this next part specifically to you. When I was working with squidoo and making my first affiliate sale online (squidoo is where I started), it actually surprised me when I made my first sale. I knew that’s what I was doing it for…but in the process of doing it I had actually kind of lost track of the fact that I was doing it for money. The reason for this is that I was working on visitors; I was working on getting organic search results, things that are very concrete, real goals, but that have nothing to do with money. You too can do this, and I’m going to show you a few goals that you can have, that have nothing to do with money…

1. Clicks

2. Visitors

3. Organic Search Results

4. “Likes” or other sharing results

5. …and others

No matter if you’re using a social media content site like HubPages or Squidoo, or if you have your own website, you should always be able to track the visitors or organic/paid/direct traffic you’re getting. It’s important for one thing, and terribly interesting for another thing. If you know that 99% of your traffic is coming from paid traffic, even though you’re doing tons of article marketing, this could be a very bad thing. Something about your article marketing just isn’t cutting it. If, however, you’re getting a healthy amount of organic search traffic then you’re probably doing something right. Try to set some simple goals like this for yourself if you can, and see if you don’t start to get motivation to work harder. When you get addicted to this kind of goal-setting, eventually sales will roll in and you will say to yourself, whew, how did that happen?!

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