When affiliate marketing, tracking your affiliate links can be extremely important. No matter where you put your links, you should always have some kind of tracking on your links in order to know where your sales are coming from. Every time you make a sale, you should know exactly where that sale come from. If you don't, you're seriously limiting yourself. Especially when you're first starting out, it can seem like way too much work to put tracking on your links. I understand, and I felt the same way. And I made a few sales without knowing where they came from, and kicked myself for it! So if you can, don't make the same mistake I did. Always put tracking on your affiliate links. Commission Junction and Clickbank, two of the most popular affiliate networks, both allow you to easily put tracking on your links.
So what's the point of tracking, and how to implement it? Tracking on your affiliate links should be done as much as possible. Let's say you're doing a campaign where you're writing several articles or doing a few different web pages which slightly different sales pitch, each of them having their own set of affiliate links. When a sale is made, the affiliate network website analytics can show you exactly where your sale came from (provided you kept track of which code was being put on which website/article post). Therefore, as you can see, keeping good records is very important in this process also. Always keep track of where all of your tracking code is being put.
Okay, so you made a sale, and you know where it came from? What can you draw from this information? Well, if you're testing several different landing pages on a website, for example, obviously you're going to use the one that converted best for you. Another way to track your conversions if you're using several different kinds of traffic is to put google analytics code on the landing page and the thank you page of your autoresponder, and you can see if you're getting conversions from article sites, paid advertising, or whatever else you're using. It can be very helpful in order to see where you're getting leads from. Once you have a good idea where you're getting leads from, you can adjust everything you're doing in order to fit to those parts of your campaign that are working, and discard those that aren't. In the end it's worth the extra effort need to be put forth in order to make sure that when you make a sale you'll know exactly where it came from, and you can track all the content you're putting out there in order to see what's working and what isn't.
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